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Author:Kangdi 10-10-2023
Heat patches present an attractive category for pharmacies to increase sales. Successful retail strategies include:
Prime Placement – Display patches prominently in pain relief sections near topical analgesics.
Effective Signage – Install educational signs and pamphlets to inform consumers on product usage and benefits.
Value Bundling – Offer patches along with joint supports or muscle rubs to increase basket size.
Promotional Pricing – Run periodic storewide sales or discounts to spur trial and purchase.
Checkout Impulse Items – Keep small packs near registers to capture add-on impulse buys.
Customer Recommendations – Train staff to proactively recommend patches to shoppers seeking pain relief.
Cross Merchandising – Locate patches in the winter section touting warmth benefits.
Leveraging smart merchandising and promotions boosts visibility and sales potential for the heat patch category.